 We
can help you pinpoint strategic and growth opportunities
by adjusting your organization's approach to accommodate
community response and competitive analyses. We offer:
- Strategy to position services and products
for effectiveness, impact and profitability
- Management and operational plans
- Product, service, and market definition
- Evaluations of changes in product mix, pricing,
competitive strategy, executive responsibility, and management
practice
- Organization effectiveness strategy
- Staffing plans
Application Examples
Positioning and Segmentation.
A nationwide opportunity, capability, and core competency assessment
led to a complete repositioning with extraordinary impact and growth.
Customer Assurance.
Our interview research assessed a community's probable response to a
major change in a client's service. Our client attributed the subsequent
success of its new service and customer response to our research
data.
Location, Location, Location.
Demographic, economic, and social analyses of two major cities assessed
the future viability of 16 submarkets. The project identified critical
areas for expansion and targeted potential problem zones, resulting
in re-locations.
Competitive Market Analysis.
Our surveys and focus groups identified purchasing decision dynamics
within an affluent community, helping a value-added service to succeed
in a highly competitive upscale market.
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